In the past, women were discriminated and considered the second class citizen. Nowadays, we also live in a society that distorts the beauty standards for women, which likely affects women’s self-esteem, both in Indonesia and throughout the world.

In fact, women are as precious as pearls. The aim of this value is to realize one of our missions, namely to beautify Indonesian women and empower them through their inner beauty. Their beauty will be reflected not only from the outside, but also from the inside.

We would also like to build the mindset of Indonesian people that the beauty standard of Indonesian women is not determined from only a certain kind of ethnicity, but it also has to represent the diverse beauty of many ethnic groups in Indonesia.

The pillar serves as a foundation for Puncak Masa Keemasan Indonesia in implementing their business as a subsidiary/unit company of PKG.